FP&A
FP&A Services: Cash Flow Forecasting, Financial Models & KPI Dashboards
Finative turns financial data into forward-looking decision support - so founders and operators can see what is happening, what is changing, and what to do next.
The Gap
A model that doesn't match your books is just fiction with formatting.
Most startups build a financial model once - for a fundraise. It sits in a Google Sheet, gets updated sporadically, and slowly drifts from the reality of the general ledger. By the time the next board meeting arrives, someone spends three days reconciling the model to the books, and the numbers still don't quite tie.
FP&A isn't a spreadsheet exercise. It's the discipline of turning accounting data into forward-looking insight - and it only works when the person building the model has direct access to the books, understands your revenue drivers, and can explain the variance, not just flag it.
What We Deliver
Six capabilities that turn data into direction.
Financial Modeling
Three-statement models built for your business - not adapted from a template. Revenue drivers, cost structure, headcount planning, and fundraise scenarios that reconcile to your actuals every month.
Budget vs. Actuals
Monthly variance analysis that doesn't just flag the delta - it explains why it happened, whether it matters, and what to adjust. Your budget becomes a management tool, not a shelf document.
Cash Flow Forecasting
Rolling 13-week cash flow projections updated weekly. You'll always know your real runway, your burn trajectory, and exactly when you'll need to make the next capital decision.
KPI Dashboards
Custom dashboards built around the metrics that actually drive your business - LTV:CAC, net revenue retention, gross margin by segment, payback period - not vanity metrics that look good in a slide.
Board Reporting
Monthly board packages that tell a coherent story: what happened, why, what's changing, and what management is doing about it. Delivered on time, every time, without a week of scramble.
Scenario Planning
What happens if you hire 10 people next quarter? What if churn doubles? What if that enterprise deal slips? We build the scenarios so you can pressure-test decisions before you make them.
Included Scope
Outsourced Controller Services, Built Into Every FP&A Engagement
A financial model is only as trustworthy as the ledger under it. That's why every Finative FP&A engagement is paired with senior controller-level oversight: month-end close ownership, technical accounting judgment, and clean actuals feeding your forecast every cycle.
Instead of hiring an outsourced controller and an outsourced FP&A operator separately (and coordinating between them), you get one integrated team that owns close, close-to-report, and forward-looking analysis. Fewer handoffs, cleaner data, faster decisions.
Controller-level scope included at no additional line item: month-end close review, revenue recognition oversight (ASC 606), technical accounting memos, audit-ready reconciliations, and management-level financial statements. See our outsourced accounting services for the full accounting scope, or our fractional CFO services for how strategic finance layers on top.
Decision Support in Practice
The questions that matter - and how we answer them.
“Should we raise now or extend runway?”
Your 13-week cash flow says you have 9 months of runway at current burn. Your model shows that hiring two more AEs extends payback but accelerates ARR by 40%. We build the scenario, stress-test the assumptions, and give you a recommendation - not just a spreadsheet.
“Why did we miss the quarter?”
Your BvA shows revenue came in 12% below plan. But the variance isn't uniform - enterprise deals slipped while SMB overperformed. We decompose the miss by segment, identify the pipeline gap, and adjust the forecast so the board sees a path forward, not just a red number.
“What does our unit economics story look like for investors?”
We build a cohort analysis showing LTV:CAC by channel and vintage, overlay it with your gross margin trajectory, and package it into a narrative that answers the question every investor actually asks: does this business get more efficient as it scales?
The Integrated Advantage
FP&A is only as good as the data it's built on.
Accounting → FP&A
When your books are clean, your model is trustworthy.
Because the same team owns your accounting and your financial planning, your model updates from actuals automatically. No reconciliation lag. No translation errors. The forecast and the ledger speak the same language because they come from the same source.
See AccountingFP&A → Fractional CFO
Great analysis enables great strategy.
Your CFO doesn't build the model - they use it. When FP&A delivers clean scenarios, sharp variance analysis, and real-time dashboards, your CFO can walk into board meetings and investor conversations with the conviction that comes from knowing exactly where the numbers stand.
See Fractional CFOClient Testimonials
What Clients Say About Our FP&A.
"Before Finative, our finance and strategy felt like guesswork. Mike and Nemanja immediately went to work, cleaning up our books, tightening our monthly close process, and building a solid accounting foundation we could trust. From there, they helped us develop our budget, optimize our pricing strategy, and analyze our sales and marketing ROI to guide smarter growth decisions. They also led our transition from QuickBooks Desktop to Online, which was a game changer that finally gave our entire team the financial visibility we needed. Finative is the perfect blend of strategic partner and hands-on executor. They've given us our time and sanity back."
Chris Ray
Owner & President, The InfraredTeam
FAQ
Top Questions About FP&A Services
Related Insights
FP&A Frameworks, Models & Templates
Stop presenting numbers. Start presenting a plan.
Let's look at your current financial model and reporting - and build something your investors, your board, and your team can actually use.